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If I'm bidding is tCPA will I be charged for clicks? Clicks always be there you will get an average CPC you don't need to worry too much about the click cost because at the end of the day if you are running TCPA and you're telling Google I want a lead or a sale for a certain amount of dollar.
So that's your focus should be on that number only that is why you are bidding on the target cost acquisition and not target cost per click that's the biggest difference we get hung up about the click cost too much what would you rather have cheap clicks high tCPA or high tCPA and cheaper conversions I know what I'd I would have so yeah focus on the target CPA and don't worry about yeah keep it eye on it. I'm just saying don't worry about it but your main focus should be on your cost per acquisition.
