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I was just about to say that brand is one of the most important ones to run. So do you put any budget into dynamic remarketing or remarketing or we don't need it as such if you're running smart shopping.
From a setting you need the budget enabled so that it's running so that it's on effectively but it doesn't matter because it's not gonna show. That's right. Yeah. So you can put it at whatever you want and yeah I have had some accounts and I don't understand why but I have had some accounts for dynamic remarketing for whatever reason like Google just I don't know if it's the GTM setup or whatever but it doesn't get as expensive as it does for other clients.
And in those instances, we've tried to like well what happens if we ratchet up the budget and see you know mild and Improvement there. Google loves it when you give it a signal like, hey, I'm willing to spend more here. You know, that seems to like, I don't know what. It's conspiracy theories but I've also seen it enough to where I feel comfortable saying that you know, you can just, you watch them get greedy. You can see Google salivate digitally whenever you're adding budget to things.
