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How can you automatically include the user’s query into the ad copy? So the easiest way to do that is by having a dynamic keyword insertion string in your ad. So if that user’s query matches your keyword then that will automatically include in the ad. There is a Google Support Center hold on a second let me dig it out and I'll put it in the comment it's called dynamic keyword insertion setup. Yeah, there it is.
Okay. I'm putting this in the description and I'll bring this over here as well so set up keyword insertion and this is how you do this is the curly bracket where is it there just like that so you have a default text so if the query does not match your keyword then obviously the default keyword which you put over here will be shown in the ad so it's very straight forward and all the instructions are over here for you to insert the query in the ad copy.
