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What is frequency capping in ads? So, you cap your ads, especially for the display and campaigns. You don't want to show a video. You don't want to show your ads too many times to a single person because you get ad fatigue. People get fed up, cheesed off because they keep on seeing those same ads over and over again especially when it comes to remarketing.
You want to be remarketing but you don't want to be hounding them every two seconds every time they go on the internet they see your ad. So personally speaking I kept my impressions you can do by impressions or by views. I kept by impressions about 2-3 maximum a day. And that works, that's a sweet spot where you don't get your ad shown a lot of times to the same person.
