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Tell us, what is share lost impression share? So that is limited by budget. That means you are losing impression share. Now, let me repeat this again. There are two ways you can lose impression share. One is by budget and one is by your bids. So if you're not bidding aggressively, Google will not show your ads more because your competitors are outranking you, outbidding you. So you're going to have less impressions. The budget also is the same.
If you don't have enough budget, your ads are going to stop running at midday or 1 o’clock in the afternoon, and then you're going to lose all that impression share through the rest of the day and the evening. So that's what it means. So you don't want to be losing a lot of impression share. That is a really good metric to look at to see how competitive or not your bids, your budget is. Because previously we used to have those ad ranks Right? Was an ad position which Google has taken away. So the next best thing is the search impressions share.
