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Unsure of what Maximum CPC is? Want to learn more about Google Ads limited by budget? Happily, we have all the answers in this short video.
What is Max CPC and limited by budget? Max CPC is the maximum cost per click which you are willing to pay. So you tell Google I don't want to pay more than $5 a click. So that's your Max CPC. Limited by budget is Google more often than not will give you that warning that you are limited by budget because there's a lot more traffic you can get or a lot more clicks. So you can increase the budget and you will see that you're getting more clicks and more traffic to your website, which is not a bad thing if you know that your conversions are happening.
Your cost per conversion or the ROAS ads is profitable and your conversion rate is good. So if you increase your budget and your conversion rate stays the same, you are going to increase your business and grow your business. So the most important bit before you scale is, first of all, at best get to breakeven point so you're not wasting money or it's not costing you money out of your pocket to run ads because otherwise, you can't scale. And secondly, you scale when you know that the conversion rate is staying constant. So if you're spending 100 a day, then you go to 150 or 200 and the conversion rate stays the same, you are getting more leads or sales for yourself and for your business.
