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A shared budget in Google Ads is a fixed daily average budget used by several campaigns in one account.
Shared budgets simplify your spending among multiple campaigns by automatically reallocating unused money to budget-capped campaigns. It will help you to reduce campaigns that are budget-constrained and increase the performance of your campaign.
Implementing shared budgets using portfolio bidding is a recommended practice. Portfolio bidding enables businesses to be more efficient with their overall budget & bid methods on campaigns with similar objectives.
