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What is the better method to run ads for clients? Use the client’s Google account or use our own personal account/agency account? Great question. Never ever use your account. Never ever put your billing in your client accounts. So the way to do this is you set up an MCC, which is My Client Center. So if you go to Google and type in or Google it. Google Ads MCC. So that is a separate kind of account, which is your master account. And then you request access from the MCC to the client. That client account gets entered into a link into your MCC and you can have hundreds, we have hundreds of accounts in our MCC and that's how we do it.
Well, we are working on our client account, but they have set up their own billing. Some agencies, they will work in their account as long as their client is paying them or their business model is different. They pay per lead or whatever, and they don't care about the CPCs and the budget and so on, as long as they get 100 leads a month at $10 a lead or whatever, that's what the client will pay the agency. We don't have that model. So, again, I cannot tell you what to do and what not to do because I don't know what your business model is, but the majority of the agencies will be working on it in this way.
