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Are you seeking an expert media buyer to run your client’s ads? Sourcing the perfect media buyer isn’t about finding the perfect one. It’s about how good or bad your systems, workflows and SOPs are. Learn more.
I'm looking for a media buyer to run my client's ads, but can't find the perfect one. What skills you can expect if you're hiring a media buyer? So it's not about finding a perfect one. It's about how good or bad you’re systems, your workflows and your SOPs are. Give you a very good example.
Look at McDonald's, KFC, Burger King, Starbucks. All these chains of stores. Do they have Master Chef working for them? Highly skilled, highly experienced? No, they've got 16-year-olds, 18-year-olds flipping burgers all day long. And you will have the same quality in New York, London, in Shanghai, wherever, because they have a system. So it's not the fault of the media buyer that they can't work with you. And I'm not talking to you personally Chathresh.
If it was me and I can't find the right person is because I don't have the right systems and workflows in place. So you've got to work in a way that everything is systemized, so they just follow the instructions and you are going to get the results. So once you have systemized your Google Ads account and your campaigns and your whole workflow, you will find somebody who is inexperienced or who hasn't got a lot of experience.
You can hire them and do all the usual optimization workflows and you keep on getting the right results. If you need more help, then book a call with me and I can go through it with you because I get hired by companies to go in there and help them set up the SOPs. So I can help you with that. That's not a problem.
