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Which bidding strategy is best for lead generation? No, there is no such thing as the best strategy the best strategy is to have a great offer and a funnel that converts, right? And traffic is traffic bidding strategy is you know is either target ROAS or Target CPA is one or the other or manual CPC. So it's not about the bidding strategy. You can test all three and see which converts the best or gets you the best results. Other than that I don't see there's any difference. You shouldn't be worrying about bidding strategies.
You should be focusing on conversion rate optimization. How to increase your conversions. We had a funnel started at 8% conversion. Was very low. Then we tweaked it. Took it to 12%. Then still not good. Tweaked it a bit more. Now it's going to 20, 22%. So it's going up. But I wasn't worried about oh which bidding strategy I should use to increase my conversion rate. Bidding strategies won't do that is the offer and the copy on the landing page, the images, the video and so on.
