Did you really decide your last business decision?
Let's look at the decision to invest in a new office printer.
The decision to make a decision is not yours. The existing printer is simply getting unreliable. The printer triggered your need for a decision, not you.
OK so do I buy new or refurbished? You budget will decide that, not you.
Where should I buy it from? Corporate policy might decide that, or history, or you know someone who owns a stationery store. Maybe it was a facebook ad? But you couldn't control who placed the ad. The vendor decision is also out of your control.
OK which brand? maybe you go for name recognition. But you can't control which brand you recognise, not their reputation.
There are two similar options, which do you decide? You choose one but have no idea why. Was it the colour, shape, or just because the salesperson suggested it?
At no point along the way did "you" make the decision.
Give up the illusion of being in control. A decision will be made either way whether you agonise or not. The agony comes from ego and the illusion that"you" control your decisions.
Despite all the data you receive, the purchase of a printer, or even a merger/acquisition comes down to uncontrollable gut feel. #stress #decisions
