Why do customers really leave? Dan Kennedy the "Sovereign of Sales Letters" thinks it not as obvious as we might think. I'd tend to agree. Customer leave for one of the following reasons: * 1% die (not much you can do there) * 3% move. Offline, this is because of geography; online, it’s because of shifting interests. * 5% switch to something else because of a friend’s recommendation. * 9% switch to a better product or service. The best way to fight this is to make sure your products, services, and offers are the best around. * 14% leave for general dissatisfaction. Again, it’s a good idea to trim the tribe, as you will never please everyone. All together, these five reasons only add up to 32%. Where are the rest?
