Description

In today’s episode, our Founder and CEO, Satej Sirur, spoke to Karan Bhatia, who is a Senior Associate Director of Marketing at Emeritus

And in this episode, Karan spills the beans on how his team how found a playbook of messaging that converts

Specifically, he spoke of:

1. The processes involved in building high performing campaigns from scratch
2. Next he spoke in detail about experimentation - He walked us through the exact variables you need to test from your campaigns, and walked us through examples to help us visualize this.
3. Lastly, he dove deep into how to interpret and act on the data that you receive from your tests.

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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual processes. Our product replaces disconnected tools (Asana, Drive, Photoshop, Sheets) with an all-in-one workspace for visual content creation, collaboration, publishing, and analytics. More details on our website. 🚀

Follow Karan on LinkedIn