Have you ever stumbled onto a Urban Company ad?
The ads always seem to come to you at the perfect time.
When your AC just stopped working over the summer and the heat is burning you alive, there’s a good chance a highly produced film from Urban Company will appear before your next video on YouTube or on next scroll on Facebook.
When you get a glimpse of yourself in the mirror at notice that it might be time for a haircut, a short clip of a star hair stylist serving a happy patron might just appear on your screen.
Is it magic? Nope, just good marketing.
We spoke to Shrey Bansiwal, who's a Senior Marketing Manager at Urban Company to find out how they do it and more.
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Shrey Bansiwal's LinkedIn Profile
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About the Podcast: Creative magic beans of high-growth marketing campaigns spilled by experts behind the scenes. What makes creative campaigns cut it and how do decision-makers turn the wheel of fortune in their favor? Join the hold-no-bars series with a different expert, each week.