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In this episode of the Dollars and Dumbbells podcast, host Justin Green, a Certified Financial Planner™ sits down with Trevor Wittwer, co-founder of Coach Catalyst.
They explore the concept of the 'Super Coach'—a blend of technology and human touch to enhance coaching efficiency. They discuss the importance of building strong personal connections with clients, the role of AI in content creation, and the future of online coaching.
Trevor also shares his insights on pricing strategies and the significance of niche-specific coaching to drive long-term client engagement and business growth.
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00:00 Introduction and Defining the Super Coach
01:49 The Origin of Coach Catalyst
04:33 Challenges and Solutions in Scaling Coaching
06:42 Evolving with COVID and Building a Workout Builder
08:23 The Importance of Education and Connection
12:56 Navigating the Online Coaching Landscape
21:52 Hybrid Coaching Models and Lead Generation
24:24 The Importance of One-to-One Coaching
24:49 Scaling Personalized Coaching
25:08 Leveraging Video for Deeper Connections
25:46 The Role of Technology in Coaching
27:55 Effective Use of AI in Coaching
29:31 Personalizing Client Content
31:17 Niche Coaching and Pricing Strategies
35:16 Recurring Revenue Models in Coaching
39:24 The Future of AI in Coaching
45:33 Analyzing Client Data with AI
46:44 Defining Wealth and Final Thoughts