Melissa is a jewelry designer and the founder of the Melissa Lovy Jewelry brand! In this episode, Rivki and Melissa discuss it all from building a brand, using Instagram as a platform to advertise her products when this wasn't a thing to do, influencer partnerships as a small business and so much more. If you're looking to start a business, trying to learn how to scale a business, or build a brand identity for your business, this episode is a must listen!
CHAPTER MARKERS
- Melissa’s intro - 1:50
- Consistent characteristics in a successful business - 3:44
- Influencer partnerships - 6:25
- Power of Micro-Influencers - 11:04
- Influencer and Consumer relationship - 12:58
- Brand Identity - 16:55
- Importance of being able to pivot in business - 20:44
- What makes a social media account engaging: 28:20
- Steps Melissa took to scale her business - 31:02
- Jewelry trends - 32:46
- Melissa’s thoughts that keep her motivated - 36:29
- Work/Life balance as a parent- 41:11
- Melissa’s goals for her business - 45:04
- Where to find Melissa - 47:38
Find Melissa:
- Melissa's Instagram
- Melissa Lovy Website
Find Rivki:
- Rivki's Instagram
- Rivki's Blog
Produced by https://greenfreshmedia.com/
