Having a content strategy is more than just writing a few sequences or cadences and uploading them to your SEP.
Just ask owner and CEO of Greaser Consulting, Jordan Greaser, and TJ Macke, SVP of Strategy at Sapper Consulting.
These two frenemies, with years of experience in the field, talk domain, deliverability, number of touches, testing and iteration, and what should go into creating a complete content strategy.
