It’s not just a 30-day free trial. It’s not firing all of your salespeople.
Product-led growth is a shift in thinking, starting with and focusing on the question “how do we create value for the end user?”
As Jon Hill, VP of Global Revenue and Operations at Linode, puts it: “how do we start that way: thinking of the end-user, leading with value, removing friction, and then earning the rights to get them to convert into being a paying customer, or growing as a paying customer?”
Hill answers these questions and reveals how product-led growth can work in SaaS in his interview with RevOps Therapist and CEO of Greaser Consulting, Jordan Greaser.
