Since the start of COVID, the number of emails that people are getting has more than doubled, but the number of replies has almost halved. How do you overcome such a staggering statistic?
RevOps therapist Erika Davis, VP of Go To Market Strategy at Greaser Consulting, and Will Allred, co-founder and COO of Lavender, discuss the difference between templates and frameworks and how to help your reps personalize at scale.
We can all agree that personalization is key when sending emails. But if your reps are just sprinkling a random line about something they found on LinkedIn into an otherwise form email, written by someone else, all they have is a disjointed message that won’t get a response.
Giving them a framework, though, that teaches them what is working in the messaging, and why, will help you, and your reps, get the reply rate you’re looking for.
