The term “RevOps” has been one of those popular buzz words floating around in the past few years. Heck, we even created a podcast about it! It’s one of those things that sounds great, in theory; the problem is that it’s rarely implemented well, frustrating sales and marketing teams.
If there’s tension between your teams, and your org is in need of some RevOps Therapy, pull up a chair. Erika Davis, VP of Go To Market Strategy at Greaser Consulting, and Jeff Marcoux, Founder and CEO of Sphere Strategy, both of whom have spent time in sales and in marketing, dismantle this complex buzz word.
While alignment between teams sounds simple enough, unfortunately, it can’t be achieved by walking in the office, snapping your fingers, and proclaiming that you’re following a RevOps model. It’s a process that involves building roadmaps and communication.
For more information on how to get started, check out our blog.
