Without a two-way feedback loop between your sales and marketing teams, odds are, both feel a sense of dread (and probably a little annoyance) when an email comes through from “those people who just don’t get it.”
RevOps therapist and Greaser Consulting’s VP of Go To Market Strategy, Erika Davis, and Bethany Davis, a marketing and sales liaison extrordinairre, discuss the importance of and how to create a sense of trust and open communication between marketing and sales.
The truth is: both have expertise to share and are equally important. Sales can’t do what they do without marketing, and marketing can’t do what they do without sales. Once the two can share open and honest feedback, you’re on your way to RevOps adoption.
Bonus: How’s your open rate? Click rate? What about your reply rate? Even if your reply rate is good, have you looked at the replies themselves? If most of those replies are “Unsubscribe,” “STOP,” or “Please take me off of all of your lists NOW,” suddenly that “good” number isn’t so appetizing. For that reason, Sales Engagement Platforms are introducing intent data. Bethany shares how she and her team worked together to determine if this data is the real deal and if it can prove useful for your business.
