Everyone’s in sales. Everyone.
Brian Court, Director of Global Sales at DHD, explains this concept best to Jordan Greaser, RevOps Therapist and CEO of Greaser Consulting:
“The easiest way to get to that is if I asked you, ‘tell me something you're passionate about,’ right? … It just naturally starts to come out. And you're not, you're not selling me, but you're selling me? Right?
“You're, you're showing me how this particular thing is worth a time investment or is meaningful, when before it wasn't to me. And we don't think of that as sales… And that's, in my mind, selling; that's what selling is.
“It's, it's encouraging people to move towards something for something that they truly believe is in their best interest and others' best interest. And so, that, to me, that's where you want to sit in a sales process.”
Court goes on to explain how this understanding can lead sellers to being more empathetic and more helpful, closing better deals.
