“I'm definitely one of those folks on the one side of the sales org going ‘Who are these Channels Salespeople anyway?’ Not saying I'm against you. Not saying I'm for you, just saying like, ‘I don't know who you are, right?”
Thankfully, Kyle Warren, now CEO of PartnerStart - a SaaS Partnership/Eco Consultancy company, joins the podcast to school Jordan Greaser, RevOps Therapist and founder and CEO of Greaser Consulting, on what exactly Channel Selling is and how it works.
He also shares his thoughts on how someone might get into a Channel Selling role and how the approach to selling is different from what SDRs and AEs do.
