Today, Erin Pennings is a copywriter and marketing strategist who helps small businesses refine their brand strategy with messaging and copy so they can get visible. After losing her father and grandfather within months of each other, she realized NO ONE was going to give her the life she wanted and she had to make it happen for herself.
She left her job and spent a summer hiking around southcentral Alaska where she lived with her one-year-old and slowly started to take clients as a marketing contractor. In late 2018 she had another epiphany and a few months later, CopySnacks was born.
In this episode, Erin shares her love of showing other people the possibility of following their dreams so they can create a business that fits their life goals. She also shares how she’s made her business successful even in the midst of the world shutting down.
“If I had to do it again, I would spend less time trying to make noise and more time trying to create relationships.”
- Erin Pennings
Newbie Hint: Done is better than perfect
The mentality to use when you don’t know where to start?
The power of creating a conversation for validating your idea
Why networking is so important from the beginning
The importance of investing in yourself
Why it's a bad idea to copy what you see on social
Links
www.erinpennings.com/whompwhomp
https://facebook.com/copysnacks
https://instagram.com/copysnacks
https://twitter.com/copysnacks
https://linkedin.com/in/erin-pennings
A Year of Yes by Shonda Rhimes: https://amzn.to/3gj6ac1
Peleton Year of Yes Rides: https://www.pelobuddy.com/special-interest/shonda-rhimes-year-of-yes/
Follow Zig Zag Leap on INSTAGRAM: @zigzagleap
