According to Content Marketing Institute and SmartBrief, 62% of customers prefer marketing content that speaks to pain points.
What we found is that businesses kept talking about the positive instead of speaking about the negative.
You're probably doing the same.
You have your solutions and can’t help but talk about the benefits, but you’re not going to grab your prospects’ attention that way.
In fact, according to IBM, nearly 80% of customers don’t feel understood by brands.
In this episode, you’ll discover clever strategies to quickly grab your customers attention, and seamlessly capture those leads–online or offline.
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