“As a salesman I wanted to be treated with respect, and I wanted to be valuable to the client beyond any of my competitors.” -Chet Holmes
Summary:
This episode features Chet Holmes, founder of Chet Holmes International, presenting strategies from 'The Ultimate Sales Machine' to help businesses achieve significant breakthroughs. It focuses on using educational sales approaches to secure high-value accounts by providing executives with valuable insights rather than just pitching products. The episode includes a practical example with a business owner named Steve, discussing how to build a self-sufficient sales force and effectively pitch to large companies like Procter & Gamble. Emphasis is placed on the importance of thorough research, engaging presentations, and the persistence required to succeed in modern sales environments.
Episode Highlights:
00:00 Teaser
00:54 Welcome to CEO Mastery Call
01:15 Identifying Business Breakthroughs
02:39 Client Case Study: Unilever
03:26 Building a Self-Sufficient Sales Force
04:05 The Core Story Model
06:22 Education-Based Sales Approach
08:21 Practical Sales Strategies and Examples
12:03 The Importance of Research and Data
20:04 Conclusion and Final Thoughts
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Connect with us:
LinkedIn: https://www.Linkedin.com/company/chetholmesint
Instagram: https://www.Instagram.com/UltimateSalesMachine
Facebook: https://www.Facebook.com/UltimateSalesMachine
Twitter: https://www.Twitter.com/ChetHolmes
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Listen to The CEO Mastery Show here:
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ceo-mastery-show/id1589294044
Spotify: https://open.spotify.com/show/1LXkbAtWnCOxdiddkzteGx?si=05aaa25b4afe4c6d
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