Experience is everything. Companies should get it right!
Customer experience – or #CX - is the customers’ holistic vision of their experience with a #business. Delivering a great CX is, therefore, hugely important for any #company. This is why corporate investments in CX has heavily increased. However, more often than not, CEOs end up making only incremental #solutions & improvements to the status quo. How to power real progress to make meaningful impact?
Besides, thanks to #technologies businesses can create great CX & #growth #opportunities. Artificial intelligence also helps to generate better data and deliver analysis that companies can use to drive their CX strategies. And with the accelerated digital transition a new era of CX was created: the digitally-savvy #customer.
Thus, companies must reimagine CX and customer #engagement constantly and #businesses must embed #skills to truly perform the customer vision. How?
Digitalcity.brussels tried to answer this question with Frederic de Vrieze - Member of the Board / Cofounder at CX Brussels. He defined a #paradigm that has 8 key elements: vision & #strategy, #leadership, employee experience, #community management, #KPIs, technology & insight, #innovation, testing & #learning.
Listen to our Podcast to understand what customer experience (CX) is, why it's important for your business, and how you can improve it for your customers!
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