Grab a glass of wine and listen to the similar, yet so different world of wine with Erik Mercier & Mark Couillard of Juice Imports. Juice is one of the first companies to import natural wine into Canada. Erik and Mark break down the difference between natural and conventional wine with great storytelling. Listen to the importance of buying quality wine (and coffee!) and the dark side of what goes into conventional wine. The conversation ends with great advice on starting a new business and how to grow during that difficult time.
01:00 - The Juice Imports Origin Story
04:38 - The separation between Natural and Conventional wine
16:26 - Yeast inoculate fermentations in wine versus coffee
27:02 - The start of building an open minded, quality focused, wine importing company
37:26 - Home Coffee Plan Ad
38:04 - Building direct relationships with wine producers
57:07 - The stereotypes of conventional wine
01:07:34 - Finding and enjoying the emotional experience of quality food and drink
01:25:52 - Advice to each other when Juice Imports was starting out
01:30:39 - How Marc and Eric approach rest
01:34:50 - How many glasses of wine do wine importers drink a week?
01:36:39 - A wine recommendation!
01:38:26 - Socials & Outro
Follow David on social
Instagram: https://www.instagram.com/crosbyandcoffee
Website: https://www.rossocoffeeroasters.com/
Follow Juice Imports on social
Instagram: https://www.instagram.com/juiceimports
Website: https://www.juiceimports.com
