Boram Um has a unique view into the coffee industry as he and his family own two coffee farms, they roast, export and have a chain of coffee shops in São Paulo, Brazil. Boram talks about the role of yeast fermentation and his thoughts on how it can improve coffee quality in Brazil. Listen to the impact the COVID-19 pandemic has had on coffee shops in Brazil for the last two years. The conversation finishes with Boram sharing his experience competing at the World Barista Championship in Milan and his learnings.
1:15 - Boram’s journey to being an exporter, producer, roaster AND cafe owner
10:57 - The role of fermentation in Boram’s production
18:22 - The potential found in having impact over their entire supply chain
24:43 - Home Coffee Plan
25:20 - Boram’s thoughts on using yeast-inoculated fermentation in Brazil
32:07 - How the shifting commodity coffee market has affected the specialty market
39:35 - COVID-19’s impact on Boram’s cafes in Brazil
49:03 - Boram’s road to the 2021 World Barista Championship
55:12 - Socials and Outros
Follow David on social
Instagram: https://www.instagram.com/crosbyandcoffee
Website: https://www.rossocoffeeroasters.com/
Follow Boram Um on social
Instagram: https://www.instagram.com/boramum
Website: https://www.umcoffeeco.com.br
Follow Cole Torode on social
Instagram: https://www.instagram.com/torodeo
Website: https://www.forward.coffee
