Kathryn and Michelle are joined by Amanda Lee! Amanda is a behavioral science enthusiast who shares advice with our audience on the best ways to independently research the field and the importance of being a continuous learner. This episode includes plenty of advice for individuals curious about applied consumer neuroscience, as well as for those looking to take learnings back to their jobs.
#conintuouseducation #appliedconsumerneuroscience #learning
Meet our guest!
Amanda Lee is a behavioral science enthusiast, and former HCD intern, with 5 years of experience working in the market research industry. The majority of her career has been spent in healthcare marketing, both in research and account management. She has a particular passion for CPG and the food and beverage industry, having worked for Wegmans for 7 years in sales and management positions. Amanda has wanted to study and work in marketing for as long as she can remember. This was the result of a longstanding fascination with human behavior and, perhaps, little nudges of inspiration from her aunt, a PhD marketing professor. She discovered her passion for consumer neuroscience during her junior year of college while studying cognitive psychology. With no consumer neuroscience program or professors familiar with the area at her university, she forged her own path by developing her own curriculum.
Amanda remains an avid continuous learner who takes countless online classes, conducts her own research, and reads a wide variety of behavioral science books and publications. Some of her areas of interest include cognitive and evolutionary psychology and research methodologies such as eye tracking, facial EMG, galvanic skin response, and EKG.
Extra Information:
Amanda's Email: amandaelizabethlee1204@gmail.com
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