What do Pepsi, Pfizer, and VW all have in common? Each company recently decided to have a logo make-over via the concept of debranding! In this week’s MindSet episode, Kathryn is joined by Allison Gutkowski to discuss what this trend means for companies and consumers, as well as ways that brands can evolve with their consumer while remaining true to themselves. The notion of debranding sparked an interesting discussion surrounding brand harmony, consumer perception, and visual marketing that you don’t want to miss!
Meet our guest!
As Director of Global Research for HCD Research, Allison specializes in all thing’s client related, including educational sessions on applied behavioral neuroscience and applications, building relationships and developing proposals and research programs. She is responsible for new business development as well as account and project management. Allison has been a guest lecturer at Wharton School of the University of Pennsylvania, The College of New Jersey and Rutgers University.
Allison is very passionate about what we do here at HCD and loves to talk about it. Allison loves hearing clients’ pain points and unique obstacles that they face with their products and brands. This allows us to explore new approaches and applications that provide a solution to a problem they have not been able to solve with past research approached. Each question brings a new challenge.
Ms. Gutkowski earned a Bachelor of Science degree in Business Administration from The College of New Jersey. In 2011, Allison joined the HCD team and began by understand the research processes and the inner-workings with each unique project. This brings a holistic understanding to her current role and enjoys being involved in every aspect of the project journey.Be sure to give us 5 Star rating, leave a review, or subscribe to your preferred method of listening. Don't forget to also follow us on any of our social media platforms listed below.
Allison Gutkowski on LinkedIn | https://bit.ly/AllisonGutkowski_LinkedIn
Allison Gutkowski Email | allison.gutkowski@hcdi.net
Extra Links:
Debranding Video Link | https://www.youtube.com/watch?v=e1bjkPerpPs
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