BANT Framework to Qualify Potential Sales
BANT stands for Budget, Authority, Need, and Timing - the four criteria on which sales teams focus while evaluating and prioritizing leads to set the right energies on high conversion possibilities.
- Does the prospect have the budget to fit our offerings?
- Does the person have the authority to influence the buying decision?
- Does the prospect have an immediate need that gets fulfilled by the product?
- Do they need a solution now or in the future?
I thought it's a neat tool for prioritization. Happy to hear about more business frameworks that you use for your teams in business. Please do share in the comments.
