What's a 50 second phenomenon? In 1993 Pepsi released an ad featuring Aamir khan, Mahima Chaudhary and Aishwarya Rai. Little did the makers know of the impact they would be creating on the Indian Society.
This pepsi ad that named Aishwarya's character as Sanjana, a young beautiful, modern girl- swept Indian to-be parents off their feet. What happened next, well the number of babies named Sanjana that year rose by more than double compared to the last 3 years.
So just imagine the impact that one 50 second ad created. Massive.
Sanjana Ramachandran has written a lovely article named ‘The Namesakes’ on this, if you’d want to know more.
