Today we're talking about consistent cash flow in coaching. This is a crucial problem because money determines whether coaches can focus on business growth or survival. One option is to productize services by selling high-ticket priced packages; however, this approach requires coaches to always look for clients and may only be sustainable in the short term.
Solving the scalability problem means coaches should not let the fear of starting small prevent them from creating a successful coaching business. One of the benefits of group coaching models is they can begin with just one person. Starting small allows coaches to provide more specific and dedicated feedback to clients. As a coach's capacity to manage group models increases, the business can scale to a level that offers a central place for clients to come together and support each other.
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