In this episode we addressed “Translingualism” as a relatively new approach in linguistics and intercultural communication studies. To dive deeper into the topic we had a great discussion with Karin Luiga, a professional specialist at marketing services, growing brand value, and constructing corporate identity who has given lectures in marketing strategy and public relations theory at Tallinn University, Tallinn School of Economics, and several other institutions. After a short introduction to the term “translingualism” and “Translingual Practices”, the benefits and drawbacks of translingual approach in academia especially when it comes to academic writing were discussed and the guest brought in practical and understandable examples from her own experience. We had planned to narrow down the topic to focus on academic writing, however, our guest approached translingualism and its relevant challenges for both students and lecturers in multicultural classes. It was a very interactive interview and different academic situations where a translingual approach can either facilitate the communication or make it difficult were discussed. At the end of the episode references were introduced for those who want to know more about the topic.
This podcast episode has been brought to you as a part of Tallinn University’s LIFE project supervised by Terry McDonald and recorded by Avo Ulvik. All other activities during preparation, production, and promotion phases were done by Amaliya Khachatryan, Anthony Dike, Artyom Grigoryan, Carol Suurevälja, George Konuwa, and Maliheh Keshmiri.
Some of the research articles:
All music samples used in this episode was composed by Artyom Grigoryan.
