In this episode of Your Daily Chocolate, we chat with David Beker, founder and president of A Better Design Company. As the Christmas season approaches, David shares insights from being a social worker to a successful toy inventor. Known for creating products like the Cornhole Shootout, a finalist for Toy of the Year in 2025,
David discusses how his company focuses on reimagining and enhancing traditional toys. He emphasizes the importance of 'active play' and shares stories about his innovative products, including organic whole grain ice cream cones
Perfect for parents and toy enthusiasts, this episode offers a glimpse into the creative process behind some beloved toys and highlights the value of non-digital play.
Find more about David and his work below:
TikTok / https://www.tiktok.com/@abetterdesignco
Instagram / https://www.instagram.com/abetterdesignco/
Abetter Design Company Website / https://abetterdesigncompany.com/
LinkedIn: https://www.linkedin.com/in/davidbeker/
Episode Highlights:
00:00 Introduction and Guest Introduction
01:14 David Beker's Background and Journey to Inventing
02:11 The Ice Cream Cone Business
04:34 Innovating Existing Products
07:10 Entering the Toy Industry
10:34 Cornhole Shootout and Toy of the Year
12:05 Focus on Active Play and Future Projects
16:02 The Process of Bringing a New Product to Market
16:54 The Importance of Research for Inventors
17:50 Navigating the Manufacturing and Royalty Process
19:46 Understanding Patents and Provisional Patent Applications
22:36 Challenges and Resilience in Israel
26:38 Rapid Fire Questions with David
30:39 Conclusion and Upcoming Episodes
