This episode covers the business model - Fractional Ownership as described in the book - Business Model Navigator by Oliver Gassmann, Karolin Frankenberger and Michaela Choudury https://amzn.to/2wHKa7m
Fractional ownership describes the sharing of a certain asset class amongst a group of owners. Typically, this Factional ownership business model is popular among the asset that is capital intensive but only required on an occasional basis. In fractional ownership, the customer benefits from the rights as an owner, but they are not required to provide entire capital. This gives the customer's the possibility of purchasing products or services that they otherwise could not afford.
