This episode covers the business model - Reverse Innovation as described in the book - Business Model Navigator by Oliver Gassmann, Karolin Frankenberger and Michaela Choudury https://amzn.to/2wHKa7m
Reverse innovation is the process whereby goods developed as inexpensive models to meet the needs of developing nations are then repackaged as low-cost innovative goods for Western buyers. The underlying logic is that many products developed for emerging economies or lower-income countries have to meet very stringent requirements from cost prespective. For customers to afford products, costs must be a fraction of similar products in higher-income countries. At the same time, they must display functionalities that meet the standards in developed markets.
