This episode covers the business model - Ultimate Luxury as described in the book - Business Model Navigator by Oliver Gassmann, Karolin Frankenberger and Michaela Choudury https://amzn.to/2wHKa7m
Ultimate Luxury Business Model pattern describes the strategy of a company to focus on the upper side of society's pyramid. This allows a company to distinguish its products or services significantly from others. High standards of quality or exclusive privileges are the main focus to attract these kinds of customers. The high price charged by these companies allow it to generate high margins, thereby meet its business re-investment needs.
