Description

January is for reflection! Sit down with Michael as he reflects on the strategy to send Google ads traffic to Amazon. He’ll walk you through the five ways to measure success in the results you see from sending Google ads traffic to Amazon, as well as parting principles and key takeaways. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:25 An Overview

3:05 Per ASIN Results

4:10 Net Organic Position Change

5:10 Individual Keyword Improvements

6:50 Revenue Growth From Organic Keywords

8:25 Direct Amazon Sales Analysis

12:25 Boosting Brand Referral Bonus

12:45 Principles

🦡 Resources & Links

• How To Send Google Ads Traffic To Your Amazon Listing (Classic)

• Overcoming Challenges Of Running Google Ads To Amazon Listings

• Using Reverse ASIN On Your Own Product For New PPC Keywords

• How Can I Grow My Organic Sales Percentage For Amazon PPC Campaigns?

🦡

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes​​​​​

• Book a call to discuss Amazon PPC strategy

-

Host and Executive Producer: Michael Erickson Facchin

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto