Today, we’re doing something a bit wild — we’re limiting our ad budget on purpose. Sounds crazy? Maybe.
But we want to see what happens when Amazon ads run out of steam halfway through the day. Will organic sales rise? Will ranking improve? Let’s find out together.
In this episode, we’re walking through four powerful techniques to test this strategy. We’ll pick a rankable product, set up a focused keyword campaign, play with aggressive bids, and limit the budget just enough to spark change.
Sean Stone joins us in this episode to break it all down and share what really works.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 – Intro: Meet Sean Stone
3:00 – Technique 1: Choosing a rankable product
7:00 – Technique 2: Setting up a one-keyword campaign
11:30 – Technique 3: Using aggressive bids and top placements
16:20 – Technique 4: Limiting daily budget to trigger organic lift
21:00 – How to track results and measure success
25:20 – When this strategy doesn’t work
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertising
Meet our friend Sean Stone founder of Stone’s Goods as he spills the secrets behind scaling brands on Amazon with his PAIR strategy
One Keyword, 8 Tools. Accuracy for Search Volume & Sales on Amazon
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Sean Stone
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
