If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.
Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.
This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates.
We’ll see you in The PPC Den!
🦡 Highlights
0:00 - Intro
6:00 - Improve Amazon ranking whether A9 or A10 algorithm
7:20 - Speed round overview
9:05 - Seller Authority
12:07 - Impressions & Click Through Rate
15:35 - Conversion Rate
19:00 - Existing Sales on Amazon
20:58 - Off site sales
23:30 - PPC Sales
26:52 - Outro
🦡 Resources & Links
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Ryan Hofacre
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Podcast Coordinator and Graphic Designer: Sofiia Podash
