Badger Nation, we just dropped an epic episode with Joe from Ad Advance and it’s straight-up fire.
AMC is like unlocking a secret door to your most valuable customers. I’m talking about those people who viewed your product, added it to cart, but didn’t buy—and you can bring them back with precision.
Good news, AMC finally lets you layer audiences on top of your Sponsored Product campaigns. Amazon made it super easy too. A few clicks and you’re creating killer campaigns that hit your most valuable prospects exactly when it matters.
We’ll see you in The PPC Den!
🦡 Highlights
00:00 – Intro
01:20 - What is Amazon Marketing Cloud (AMC)?
03:45 - Creating Your First Audience
05:10 - Why Retargeting Works
10:15 - The Power of Stacking Audiences
12:00 - Building Effective Funnels
16:50 - Common Use Cases
20:30 - Insights on Sponsored Ads & DSP Integration
26:00 - Starting Your First AMC Audience
28:30 - Using No-Code Templates
🦡 Resources & Links
🦡 GET AD BADGER ➡️
Where to find Michael, Michael Erickson Facchin
Where to find Joe, Joe Shelerud
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Joe Shelerud
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator & Graphic Designer: Sofiia Podash
Video and Audio Editor: Pedro Moreno
