We first covered Amazon Sponsored Display Ads last year, and since then, they’ve really come into their own in the Amazon PPC world. What was once a fledgling beta is now part of the Holy Trinity of Amazon ad types. A lot has changed in a year, and we’re here to give you the rundown of what’s new with Sponsored Display Ads, why you should be using them, and how to get the most out of them.
Join Mike and Brent as they tour the complex world of Amazon Sponsored Display Ads and show you how to take advantage of their unique targeting options and use them to boost awareness.
We'll see you in The Badger Den!
Highlights
1:05 Intro
7:08 Sponsored Display Ads Update
17:04 How Sponsored Display Ads fit into your Amazon PPC Strategy
31:53 Views Retargeting and Custom Audiences
39:55 Searches Targeting
42:41 Purchases Retargeting
44:26 Structuring your Sponsored Display audiences
49:00 Product Targeting
51:34 Bidding
52:36 Optimization Tips
56:22 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
AMZ Pathfinder: https://www.amzpathfinder.com/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
