Amazon Sponsored Display just got a lot more awareness-boosting power with the release of not one, but four new audience types. We're here to break down what these new Sponsored Display audiences are, whether or not you should use them, and how to integrate them into your existing Amazon Advertising to boost impressions and capture more market share.
We'll see you in The Badger Den!
Highlights:
0:00 Intro
3:28 New Sponsored Display Audiences
11:31 Comparing the New Audiences to DSP and Non-Amazon Upper Funnel Advertising
16:33 Reasons to Use the New Sponsored Display Audiences
21:34 How to Implement New Sponsored Display Audiences
31:03 Closing Thoughts
Links & Resources
All our episodes and show notes are available at https://www.adbadger.com/podcast
Companion blog: https://www.adbadger.com/blog/how-to-use-amazons-new-sponsored-display-audiences/
Ad Badger Version 2: https://www.adbadger.com/pricing/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
