With the changing of the seasons upon us, many Amazon sellers with seasonal demand are making changes to their PPC campaigns to either capitalize on peak demand or minimize wasted ad spend during the off-season. Optimizing for seasonality is a careful balancing act that requires discipline and know-how.
Brent Zahradnik from AMZPathfinder joins us as we break down how you can address and work with seasonality in your Amazon PPC campaigns.
We'll see you in The Badger Den!
Highlights:
1:05 Intro
7:57 Different Types of Amazon Seasonality
11:13 Structural Approaches to Amazon Seasonality
15:30 Seasonal Budget and Bidding Strategies
22:35 “Hibernating” Amazon Campaigns
25:49 Seasonal Keyword Strategy
31:12 Storing Your Seasonal Data
34:38 Closing Thoughts
36:40 Secret Post-show Message
Links & Resources
Companion blog: https://www.adbadger.com/blog/how-to-deal-with-seasonality-in-amazon-ppc/
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
AMZ Pathfinder: https://www.amzpathfinder.com/
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Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
