Want to see if you're making an impression on your customers and how you stack up against the competition? Check out the Search Term Impression Share report! Elizabeth Greene from Junglr joins us again as we break down what this new report is and how you can use it to optimize your Sponsored Products and Sponsored Brands campaigns.
We'll see you in The Badger Den!
Links & Resources
Companion Blog: https://www.adbadger.com/blog/amazons-new-sponsored-brands-reports-what-they-are-and-how-to-use-them/
All our episodes and show notes are available at https://www.adbadger.com/podcast
Ad Badger Version 2: https://www.adbadger.com/pricing/
Junglr: https://www.junglr.com/
Have a question or suggestion for the show? Leave a Voicemail: adbadger.com/voicemail or 833-BADGERZ
Host and Executive Producer: Michael Erickson Facchin
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno (pedrojmr13@gmail.com)
Graphic Designer: Emma Walker
Content Writer: Vincent Gulliver
Highlights:
1:05 Intro
4:51 Intro to Sponsored Product and Sponsored Brand Impressions Share Report
12:26 Finding your True Search Volume
17:04 Things to Think About with the Search Term Impressions Share Report
22:11 How to Optimize for Impressions
25:01 Tips for Optimizing for Rank Position and Dealing With Branded Terms
32:04 ASIN-Targeting Search Terms
36:32 Closing Thoughts
