On today’s episode, Mike & Stephen cover Amazon's exciting new Sponsored Display Ads feature. This unique ad type comes with different payment options, remarketing with affinity audiences, and more! Learn all about how to create them, their benefits, and some best practices. Be the first to capitalize on this opportunity while it's still in its wild west stages. See you in the Badger Den!
Episode Highlights:
3:20 A funny review from cbgill83
5:13 The rise of Sponsored Display Ads
6:30 How does it differ from other Amazon ad types?
8:45 Creating your first Sponsored Display Ad
10:00 Pay-per-click vs Pay-per-impression
13:46 Audience targeting
15:30 Remarketing with a twist
17:00 Find your data in the sponsored product report
19:15 Performance breakdown
20:47 Difference between DSP and Sponsored Display
23:00 Pay-per-impression deep dive
26:30 Best practices
28:00 Pay-per-click only reaches customers off of Amazon
29:55 Running experiments
31:45 How it kickstarts new product launches
35:21 Rapid fire facts from the Amazon help docs
37:28 Prohibited categories
39:02 Cheap CPMs
40:48 Check out our PPC automation tool
Get all of our episodes and show notes at adbadger.com/podcast
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