Today we're going all out. Strap in for a full breakdown of how to optimize your campaign structure and why it's so important to your Amazon advertising visibility. Whether you only have single ASINs or 400,000 SKUs, we've outlined dozens of optimization strategies that you can use for your account. See you in the Badger Den!
Episode Highlights:
4:25 The importance of an optimized campaign structure
5:18 Targeting vs. Inventory grouping
9:46 3 popular campaign structure strategies
14:08 Start thinking of campaign structure as another variable to optimize
15:15 Visually map out your product groupings
17:02 Even more strategies!
20:20 Single ASIN — the easiest structure optimization
26:15 How to optimizeASIN with variations
31:30 Dialing up the complexity with several different products
35:12 Different products but they compete for the same terms
42:40 What if you're a huge company with 5,000+ SKUs in different categories?
51:05 Strategies for giant wholesalers — 400,000+ SKUs!
55:40 Keep campaign level settings in mind
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