Description

Spreadsheets galore! Stephen Noch, Campaign Manager at Ocean PPC, joins Michael for their bi-annual data review. They analyze shocking statistics, Amazon trend changes, and what this means for the future of Amazon advertising. 

We’ll see you in The PPC Den!

🦡 Highlights ​​

0:00 What to expect in this episode

2:25 Stephen’s Spreadsheet Roots

5:30 Who Is The Average Amazon Seller? 

10:57 Examining Trends 

16:30 Will These Trends Continue?  

19:00 ACOS Difference vs. Average

22:22 How Much Should I Be Spending on Sponsored Products?

32:35 Closing Thoughts

🦡 Resources & Links

• Where to find Stephen Noch, Ocean PPC

• How Do I Fix My Decreasing Conversion Rate On Amazon Advertising?

• How Can I Use Amazon Advertising Stats To Manage My PPC?

• How To Get Over 100% Conversion Rates With Sponsored Display Ads

• How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022

• Why Do I Need A New Strategy For Account Averages In Amazon Advertising?

• What Brand Halo? The  Sponsored Brands Attributed Purchase Report

• How Do I Make Excellent Amazon Sponsored Display Videos On Budget?

🦡

• 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing

• Join our next Amazon PPC webinar 💻 📢

• Subscribe to our newsletter

• Look through all our show notes

• Book a call to discuss Amazon PPC strategy

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Host and Executive Producer: Michael Erickson Facchin

Guest Co-Host: Stephen Noch

Senior Producer: Nancy Lili Gonzalez

Podcast Coordinator: Catherine Cardenas

Video and Audio Editor: Pedro Moreno 

Graphic Designer: Vanessa Nieto